Dear students,

In life, two things often control how people use money: Fear and Greed (Desire).

Fear makes people take jobs they don’t enjoy, wake up early, work hard for low pay all because they’re scared of being broke. They stay in the same routine, not because they love it, but because they fear losing money.

Greed kicks in when the salary arrives. They start admiring every nice thing new phones, clothes, fun and spend without a plan. Soon the money is gone, and debts follow. They complain about their salary but don’t take steps to change their situation.

Many people think money will bring lasting joy, but the joy it brings is short-lived. The more they get, the more they want. This cycle turns people into high-paid slaves, trapped by fear and uncontrolled desire.

The real cause of financial struggle is not the economy it’s fear, greed, and lack of knowledge.

Learn. Plan. Control your money or it will control you.

Be wise with money. Be free.

What are their hopes, dreams, and desires?
Knowing your dream buyer’s hopes, dreams and desires helps you paint a
vivid picture of what life could be like after using your products and services.
Think of it as selling the dream and painting a picture of the Promised Land.
When your products or services help your dream buyer attain their hopes,
dreams, and desires, it becomes much easier to write copy for your landing
pages, website, ads, and other assets you leverage to sell more goods and
services