Dear students,

In life, two things often control how people use money: Fear and Greed (Desire).

Fear makes people take jobs they don’t enjoy, wake up early, work hard for low pay all because they’re scared of being broke. They stay in the same routine, not because they love it, but because they fear losing money.

Greed kicks in when the salary arrives. They start admiring every nice thing new phones, clothes, fun and spend without a plan. Soon the money is gone, and debts follow. They complain about their salary but don’t take steps to change their situation.

Many people think money will bring lasting joy, but the joy it brings is short-lived. The more they get, the more they want. This cycle turns people into high-paid slaves, trapped by fear and uncontrolled desire.

The real cause of financial struggle is not the economy it’s fear, greed, and lack of knowledge.

Learn. Plan. Control your money or it will control you.

Be wise with money. Be free.

Name both online and offline places where your dream buyers hang out and
congregate. The more detailed and specific, the better.
‘Hangs out on Facebook’ is too general.
‘Hangs out in the Mothers of Melbourne Facebook group’ is more precise and
actionable.
‘Likes the outdoors’ is too general to mean anything insightful and actionable.
‘Likes going to the park every Saturday morning with her two kids’ shows
habits and values and is specific.
‘Reads blogs’ isn’t targeted enough.
‘Obsessively reads Rockin Mama, Mamavation, and Reddit’ is defined and
revealing.
Knowing exactly where your dream buyers are hanging out influences a lot of
things including where you should advertise, what you should advertise, the
tone of your copy, and vernacular to use.